Your introduction to Google Ad Manager (Part 1 of 2)

Tuesday, August 4, 2009 | 10:16 AM

(Originally posted on the AdSense blog on April 15, 2009)

We're thrilled that the new blog has created lots of interest in Google Ad Manager, including interest from publishers new to the product. To help these publishers learn if Ad Manager is right for them, and to help them start serving ads in no time, we're reposting the two part "Your introduction to Google Ad Manager" series that originally ran on the AdSense blog.

What is Google Ad Manager?

Google Ad Manager is a hosted ad management solution for publishers with smaller direct sales teams; it can help you sell, schedule, deliver, and measure all of your directly sold and network-based inventory.

Is Ad Manager for me?

You'll probably want to use Ad Manager if:

  • You operate a website and sell your ad inventory directly to advertisers (or plan to sell directly to advertisers in the future).
  • You'd like to improve the efficiency of your sales process and feel confident in your forecasting.
  • You've been left with unsold inventory because you weren't able to forecast availability accurately.
  • You need a consistent way to serve ads that make you the most money in undersold situations.
What are the benefits of using Ad Manager?
  • A simple, intuitive user interface: you can manage your campaigns, inventory, and advertiser data quickly and efficiently.
  • Revenue optimization and AdSense integration: the system will consistently deliver the highest-paying ad for every ad impression on your site.
  • Precise inventory forecasting: you will be able to sell more of your inventory without overbooking it.
How will I benefit from using AdSense with Ad Manager?

Using AdSense with Ad Manager on your websites can help you maximize your revenue in a number of ways. You can use AdSense to backfill all of your unsold inventory, ensuring that all of your ad spaces are filled. AdSense can also be used as a competing network against your other networks -- AdSense can compete with your remnant and house campaigns to deliver the highest value ads, and an AdSense ad will only show if it can pay you more than any alternative ads.

Moreover, since AdSense is integrated in your Ad Manager account, the only thing you need to do is to choose the Ad Slots for which you want to enable AdSense. You can modify your AdSense settings within Ad Manager, and you can manage your visibility to advertisers by using the placement targeting feature.

How do I get started with Ad Manager?

You can create an account by visiting the Ad Manager homepage and using your AdSense login. Once you've done so, don't forget to visit our Help Center for detailed instructions and video tutorials on getting started. We recommend that you start by taking a look at how Ad Manager works .

In Part 2 of this series, we'll help you get accustomed to your new Ad Manager account and guide you through the creation of your first campaign.

We're also hosting a Getting Started with Google Ad Manager online seminar on August 12th at 2:00 pm EST, where we'll give a live demo of Ad Manager, share best practices, and help you get started. Sign up at: https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=573260697.