Wednesday, July 29, 2009 | 10:15 AM
Advertisers spend more money on campaigns that reach the right audience. Plus, users find them more relevant and useful. To help you ensure that ads reach a specific audience and increase the value of your inventory, Google Ad Manager offers multiple targeting options that enable you to more precisely control when, where, and to whom, ads appear.
Ad Manager's technology can recognize a number of factors that can be used in deciding which ads to serve: the visitor's location (country, region or state, metro, and city, based on the IP address), user's domain, user's operating system, browser, browser language, and their bandwidth. Additionally, you can use day and time targeting so that particular line items are only served during specific hours or days. For example, you might set a particular line item to run only on Tuesdays, or from 3 to 6 p.m. daily.
In the video below, Mark Wolly, a Product Specialist on Google Ad Manager, will demonstrate how to add geotargeting to a line item.
We hope this information helps you implement better control of the ads appearing on your site, and makes your inventory even more valuable!