Promote your site to advertisers with Google Ad Planner

Monday, November 16, 2009 | 4:14 PM

We know that as a publisher it can be challenging to get noticed by advertisers - let alone finding and contacting all of the potential advertisers who may be trying to reach your site's demographic or content areas.

Today we're excited to announce a new feature designed to better connect Google Ad Manager publishers directly with advertisers. Ad Manager publishers can now list specific ad placements, in addition to site profile information, directly within Google's Ad Planner media planning tool. Advertisers can then contact you directly to purchase these advertising opportunities.

If you're not familiar with Google Ad Planner, this solution helps connect buyers and sellers of online advertising by enabling advertisers and agencies to find websites that cater to their target audiences in order to easily build their media plans. As a site owner, you can use the Google Ad Planner Publisher Center to market your site to advertisers, help them search for you, and connect with these potential buyers. By claiming your site listing in Ad Planner, you can ensure the most accurate information about your site is shared.

Last week, on the Inside AdSense blog, we also announced some exciting improvements to the Google Ad Planner Publisher Center which should make Ad Planner an even more valuable tool for connecting you with potential advertisers.

To get started with Google Ad Planner, we encourage you to visit the Google Ad Planner Publisher Center and claim the sites you own. Then in Google Ad Manager, expose your Ad Manager placements to advertisers by following these instructions.